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UX Case Study: HHS Intranet Redesign

Design Evaluations with User Testing

Client: HHS

Goals

Process

The team followed an iterative human-centered design process, moving from research and analysis into design and testing, then repeating the cycle as findings emerged.

  1. ResearchCompetitive analysis, user interviews, stakeholder interviews, and surveys
  2. AnalysisSynthesize needs, behaviors, content patterns, and pain points
  3. DesignInformation architecture, navigation concepts, and prototypes
  4. TestTask-based usability testing, observation, and feedback analysis

Proposed Beta Solution

Personas

Research findings were consolidated into representative employee personas spanning established staff, new HHS users, and administrative employees. The personas documented platform usage, organizational goals, information needs, intranet frequency, and common frustrations such as complicated navigation, outdated information, and difficulty locating forms or policies.

Established Government Employee

Needs efficient access to policies, administrative tools, local contacts, and current information.

New User to HHS

Needs onboarding materials, benefits information, organizational context, forms, and clear routes to essential resources.

Staff / DIV Employee

Needs administrative tools, programs, training, policy information, retirement resources, and straightforward search.

Content and Information Architecture

Information architecture remained central throughout the project. The team used collaborative navigation-sorting exercises to expose naming inconsistencies, understand user expectations, and group agency content into meaningful categories.

Designs for A/B Testing

Multiple homepage and navigation concepts were prepared to compare horizontal and vertical navigation patterns, quick-task placement, content discoverability, and social-media integration.

A/B Testing Goals

User Testing

Moderated testing sessions followed a repeatable workflow designed to keep each session consistent and make feedback easier to compare.

  1. Greeting Script
  2. Task List
  3. Office Supplies
  4. Testing
  5. Record Feedback
  6. Analyze Feedback

Results

75%

of users successfully located quick tasks when they appeared within the content block rather than the menu.

50%

of users preferred the vertical menu, though many recommended adding a visible “Menu” label above the icon.

80%

of users liked the social-media integration on the homepage.